Saksham Kashyap, Ankita Kashyap, Shivam Maan, Anandu Gopal
3 months
Farmako is a modern medicine delivery platform designed to offer a seamless user experience with an intuitive interface and visually engaging elements. This case study highlights the branding and visual design process, focusing on the development of a cohesive design language that enhances usability and creates a strong brand identity.
Health care sector is always associated with a lot of seriousness and anxiety. Eliminating this seriousness and anxiety is one of the key concept we have kept in mind while creating the visual identity for farmako
Revamped the colours to make it look more friendly and modern and to invoke trust.
Circular Std - Modern, geometric and super legible.
Big rounded corner with a pinch of corner smoothing.
Makes the app look and feel more welcoming
Base phosphor icons modified to match Farmako flavour and some custom icons as well.
Avoid using direct, anxiety-inducing imagery, such as depictions of heart attacks, lung diseases, stethoscopes, or lab test tubes. Chose calming, natural, and friendly illustrations that create a comforting experience and do not evoke nervousness or panic in users.
Circles and flowly lines to make the ui feel more peaceful and calm. overall friendly/ less anxious
